Bruce’s departure last year has been linked to a steady decline in the station’s listenership, with over a million people no longer tuning in.
Recently, Bruce, 73, suggested that the BBC should reconsider its strategy, as Radio 2’s attempts to modernise and follow trends has alienated listeners who like the station for its timelessness.
Bruce emphasized that Radio 2 should leave the pursuit of being ‘cool’ to Radio 1 and focus on appealing to listeners over the age of 35.
Since moving to Greatest Hits Radio, Bruce has amassed a weekly audience of 3.8million listeners, proving that he clearly knows something about what people want to hear.
In a recent interview on the Beyond The Title podcast, the broadcaster stated: ‘There should always be a clear division between Radio 1 and Radio 2. It’s a state of mind, not just about the music played.’
The former BBC Radio 2 presenter, who now hosts a show on Greatest Hits radio, made the comments in a recent interview with The Mail On Sunday.
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“All her songs are the same,” he claimed. “I’ll play her on my station when she writes something that isn’t about her ex-boyfriends.” He went on to say that “great radio songs have three beats and then they’re straight into the song, not these long intros that she does.”
Bruce also remarked that Swift may not appeal to his listeners anyways, as “we’re a 70s, 80s and 90s radio show as our core audience is older.” He added that “we do early noughties and 2010s, not very many but we expect people to know things from recent and current music – only the biggest names, though.”
