American gymnast Simone Biles, looking to win the all-around gold medal at the Paris Olympics on Thursday and continue her reign as the greatest gymnast of all time, rakes in millions from various sponsorships with brands like Visa, gymnastics apparel company GK Elite and athleisure company Athleta.
Biles made $7.1 million in 2023, according to Forbes estimates, with about $7 million of that total coming from endorsements and the rest directly from gymnastics, tying her as the 16th highest-paid female athlete in the world that year.
She has partnered with plenty of brands, including United Airlines, Visa, gymnastics apparel collection GK Elite and haircare brand K18.
Biles was the only gymnast to make the ranks of last year’s 20 highest-paid female athletes.
Biles had long been sponsored by Nike, but pivoted in 2021 to partner with athleisure brand Athleta following allegations by female employees that Nike had fostered a toxic environment for women—though Nike returned as a sponsor for USA Gymnastics in 2023.
Biles could earn thousands at the Olympics based just on medal winnings. The U.S. Olympic and Paralympic Committee awards $37,500 to gold medalists, while silver medalists make $22,500 and bronze medalists win $15,000.
Biles will compete for Olympic all-around gold, the title she first won in 2016, on Thursday at 12:15 p.m. EDT, where she is the favorite to win once again but may face stiff competition from Brazilian gymnast Rebeca Andrade.
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