The Annika 2024 saw a lot of media coverage and viewership last weekend. With the likes of Nelly Korda, Rose Zhang, and Charley Hull performing at their best. the tournament was a nail-biter till the very last minute. The last round saw the world no. 1 make a major comeback to score 5 birdies in the last 9 to capture her 7th title of the season. But that was not what caught the maximum viewership.
On the same day, the CME Group announced the extension of their contract to sponsor the final event of the season, The CME Group Tour Championship. The contract was due in 2025 and has now been extended to 2027. What followed was an exciting event with a lacklustre broadcast.
The face of women’s golf, Nelly Korda, also shared similar views soon after her victory at The Annika 2024. She said, “I think we need primetime TV. We need more hours on TV. I mean, we have a great product out here. We have so many amazing stories. We just need to be on primetime TV.” Korda herself has tried to contribute to the exposure of the LPGA Tour by participating in the photo shoot for Sports Illustrated Swimsuit 2025 magazine.
While Terry Duff and Nelly Korda considered LPGA’s lack of TV time unfair, there were others who had differing opinions about the situation. Let’s see what they had to say.
The LPGA commissioner was not the only one with a differing opinion. Outgoing LPGA star Lexi Thompson also shared her thoughts regarding the issue by saying, “I think there is just more room for improvement. We’re improving right now, but there is a lot more to go,” as she hinted that the LPGA still has a long way to go before they can directly compete with men’s golf for TV rights.
Leave a Reply