On Wednesday afternoon, Clemson athletic director Graham Neff spoke to the media for the introduction into the 2024-2025 athletic season, while looking to the past and forward with his plan for Clemson athletics.
The first launch of Clemson Ventures was announced by Neff on Wednesday, which is affiliated with Clemson Athletics and was mainly focused on the ways that the school can generate revenue throughout the college football world, which he called “dynamic” multiple times. It is essentially a way for the athletic program to find other ways to seek revenue from outside businesses.
“[It’] never been more important for us to continue to generate revenue,” Neff said. “It’s a count of us to continue to move the needle, think creatively and do that in many different ways.”
A private-sector structured addition to Clemson’s athletic department, Clemson Ventures will work in tandem with IPTAY to help seek more opportunities for not only revenue for athletics, but also for NIL opportunities for student athletes. It comes after the House Case settlement in May, which allows schools to directly pay student-athletes.
Clemson Athletics founded Clemson Athletic Properties, or CAPCO a few years back, which allowed for an “in-house” revenue generation by owning their multimedia rights with affiliate organizations. Neff believes that Clemson Ventures is a “2.0” version of CAPCO in terms of “how it affiliates with the university.”
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