World champion Sha’carri Richardson has reportedly bagged a groundbreaking Nike deal worth $20m over a five-year period.
Richardson, who’s the newly crowned world fastest woman, having won the 100m world title in Budapest, is one of Nike’s and athletics biggest stars of 2023.
According to equityatlas.org, her new deal is estimated to be worth a staggering $20 million over five years and has left fans and experts alike buzzing with excitement.
This significant sum not only reflects Richardson’s exceptional talent but also showcases the growing recognition of women’s sports and the increasing representation of female athletes in endorsement deals.
More details on the deal says that Richardson will be doing lots of campaigns with Nike, such as pioneering a new era of inclusive sportswear through the co-creation of a signature line designed specifically for women of all shapes and sizes. She will also have the freedom to incorporate her unique style and personality into the design of her signature line.
If these reports are affirmed, her endorsement will be one of the biggest in track and field history, rivaling greats like Usain Bolt. Consequently, it is a significant milestone sports endorsements as Richardson continues to break barriers and inspire a new generation of athletes.
With the incoming Olympic year set to be another huge test for the American speedster, she’ll be gunning to prove that the 2023 season was no fluke and she’s truly ‘back and better’.
When Elaine Thompson-Herah successfully defended her Olympic sprint titles at the Tokyo 2021 Olympic Games, she automatically propelled herself as one of the greatest female sprinters in history.
Thompson-Herah didn’t just do the rare 100m and 200m double, but she won them in record-breaking 10.61s (Olympic Record) and 21.53s (then second-fastest and now third-fastest time in history).
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